Building a brand
The very beginning is connected to the respectable family jewelry shop in Thessaloniki, where a beautiful young couple’s love story has directed further growth and development of the brand. Talent, ambition, and creativity have made the Stefanovic 1886 jewelry shop the most famous jewelry shop in Belgrade and Yugoslavia in the last century, recognized by jewelers all over the world, as well. Today, this family business has four shops with exclusive jewelry in three locations in Belgrade and one in Kragujevac.
The formula of success lies in a perfect mixture of tradition and innovation, past and present, combined in a way that puts the emphasis on the timelessness of artistic expression. Commitment and passion toward hand-made jewelry have been passed on to five generations, giving each of them a gift of experience to help them better portray the spirit of their time.